01 · Hire
You're recruiting for senior/staff.
Available for senior remote roles. Backend, architecture, AI-native, distributed team leadership. Bilingual CV, open calendar.
See full CV →Senior engineer · architect · team lead
Architecture that scales.
Teams that deliver.
12+ years of architecture, leadership, and backend on high-traffic eCommerce platforms. Magento, Hyvä, complex integrations, and AI-native workflows. I write about what I learn leading distributed teams.
+20%
Revenue lift
−70%
Page load cut
10+
Engineers led
11
Years in eCommerce
Three paths
Whatever brought you here, there's a path.
No need to disguise the site depending on who walks in. Here's the map, plainly.
02 · Read
You came for the content.
Stories on architecture, scalable systems, Claude in real pipelines, and what happens when a team crosses five timezones. 2-4 per month.
Enter the stories →03 · Consult
You have a fire to put out.
Audits, architecture, performance, team mentoring. Scoped engagements, clear metrics, real deliverables.
Let's talk about it →Latest stories
The stories I'm telling this season.
Long reads, no filler. Each one makes a point and tells the story behind it, technical or not.
Featured
RAG as operational memory: context engineering for software
The engineering process behind a RAG system for software, told problem by problem: retrieval, chunking, metadata, tools, citations, and security.
MageObsidian: a modern Magento frontend without leaving Magento
Replacing Luma, LESS and RequireJS with Vite, Tailwind 4 and lazy Vue islands — on top of Magento's native layouts and templates. Live demo and how to try it.
Zento: the CLI I built to stop fighting N Magento environments
Four design decisions behind a Go CLI for local Magento environments: layered compiled config, a single ingress with real TLS, tax-free Xdebug and idempotent onboarding.
Work
What I shipped, in numbers.
Concrete cases you can verify, not promises. Two here; the rest at /work.
Magento Team Lead · Architect
2024 — 2025
Led 10+ engineers across 5 timezones and drove platform revenue up 20% in a single year.
Magento 2HyväFastlyCI/CDMentoring
+20%
Annual revenue
+30%
Team velocity
10+
Direct reports
Full Stack · Magento Architect
2023 — 2024
Migrated a legacy checkout to a custom build with zero downtime and 40% more database performance.
Magento 2PHPRabbitMQNew RelicREST/GraphQL
+40%
DB performance
0
Migration downtime
3
Systems integrated
Direct question Soon
Ask this site.
I'm embedding every story and engagement into a vector store. Claude will answer using those sources and cite exactly where each claim came from. If there's no answer grounded in my content, it will say so instead of making something up.
The best engineering I've done doesn't show. It lives in systems that don't call attention to themselves, teams that don't panic, and metrics that climb while nobody's watching.
JMJ · 2026 · CARACAS, VE